By analyzing formats and conducting
 consumer-centric research tailored to the Indian demographic and each brand's identity, our team provides insights into market sizes and key drivers of consumer behavior. We offer fresh ideas for packaging and formulations that align with your brand's identity.

We analyze competitor strategies and product offerings to gain valuable insights into market positioning and consumer preferences. Delving into trends from platforms like Nykaa and Amazon, we absorb consumer reviews and ratings, explore brand websites, and connect with makeup artists, manufacturers, and trend analysts. Tracking Instagram trends through influencers, we identify emerging products and their significance, analyzing global and Indian trends for comprehensive insights.

Swiftly spotting trends and seizing opportunities for innovation, our expertise lies in uncovering growth opportunities. Whether it's niche markets or new categories, we decode current and future growth drivers, positioning ourselves strategically.

We assemble  a diverse cohort of makeup artists, skincare enthusiasts, chemists, NPD professionals, novice consumers, and top influencers. Their feedback helps us refine our products to meet consumer needs and market desires effectively.

All about peeping into real life, hitting up surveys, and diving into chats, Noya Beautyworks scores the deets on what consumers vibe with, prefer, and feel. It's the juice for our game plan and making killer products happen.

We stay vigilant on social media buzz, reviews, and feedback to uncover emerging trends and vibes in the beauty realm. This intel fuels our strategic marketing moves and drives innovation in our product lineup

Strategically map current product lines against competitors, assess market sizes, pinpoint growthdrivers and breakthroughs, plan one-year product lineextensions, and forecast trends for future launches.

We join forces with marketing, sourcing, and project teams to ace multiple projects, start to finish. Each product has a story from the formula to how we market it, ensuring it's top-notch.

The formulations we suggest are not just cool but they're also certified with ISO22716, Leaping Bunny, COSMOS, and CDSCO, PETA, Made Safe, USDA Certified, ECOCERT, GMP and NPA.

Partnering closely with third-party labs, NBW prioritizes developing a technology pipeline for seamless product transfer and operations. We troubleshoot formulation issues swiftly to ensure excellent performance, efficacy, and stability.

Partnering closely with third-party labs, Noya Inc prioritizes developing a technology pipeline for seamless product transfer and operations. We troubleshoot formulation issues swiftly to ensure excellent performance, efficacy, and stability.

We're all about crafting packaging that vibes with our brand's essence while keeping it real with ethical sourcing and sustainability standards

Developing a comprehensive sales strategy encompassing SKUs, pricing, net weight, combinations, kits, and minis.

We craft lit product briefs with data from competitor insights, trending products, and staying on point with regulations.

Staying linked up with manufacturers through weekly calls and WhatsApp groups, we make sure we're compliant with Compatibility Test , legal metrology, and regulatory standards, while upholding rigorous quality control throughout sourcing, samplingand production.

Proficient in navigating the complexities of the Global & Indian Supply Chain, spanning key regions like China, Korea, Italy, Taiwan, India, Thailand, Indonesia and Malaysia to address sourcing challenges and opportunities in the BPC sector.

We tap into a mega database of 1200+ high-quality vetted manufacturers & formulators, flexing our expertise to serve up custom solutions for top-tier products or unique formulations, meeting the strictest standards.

Curating mood-boards as the visual foundation for packaging design, we blend captivating color schemes, imagery, and textures that totally vibe with your brand’s essence.

Scouting out and bringing on board top-tier agencies and freelance designers who hook us up with fresh design solutions and unique visual styles.

Cooking up strategic themes, killer messaging strategies, and dope content to keep your audience locked in across all channels.

Rolling out a sharp 100-day Go-To-Market (GTM) strategy, we're all set to go viral on Social.

Developing captivating storyboard concepts for launch campaigns and conducting thorough competitor analysis to strategically refineproduct positioning.

Enhancing products and refining their positioning through valuable insights gathered from customer feedback and data analysis.

Innovating and introducing new, complementary products that align with market demands and trends.

Strengthening relationships with suppliers to foster collaboration, streamline processes, and ensure consistent quality and supply chain efficiency.