BumptoBunny, founded in late 2018, addresses the challenges faced by time-strapped moms-to-be in finding suitable skincare and prenatal products. Their curated 3 Trimester Pregnancy boxes aim to alleviate discomfort during pregnancy, crafted in consultation with gynecologists and expecting mothers for a joyful journey to motherhood. CEO Jyotsana Malhotra’s mission was now to create a unique, first of its kind belly mask for Gen - Z mommies. She reached out to NBW to develop a Gen-z Jelly Belly Mask.

Through extensive research and consultation with dermatologists, NBW identified the strengths of top global pregnancy belly mask brands like Munchkin MilkMakers and Hatch Mama. These brands address stretch marks, dryness, and itchiness. Initially considering Korean manufacturers, NBW shifted to Indian manufacturers for logistical benefits. Partnering with ALL MASKS, NBW produced an innovative jelly fabric pregnancy belly mask.

This "Make in India" approach improved communication, lead times, and product quality. Consultations with dermatologists and pregnant women ensured a perfect fit, while a quick-absorbing serum replaced greasy oils for a refreshing experience. Inspired by Gen Z's skincare habits, the masks are suitable for refrigeration, highlighting NBW's commitment to quality and innovation.

Named ‘Buttermama’, the product resonates with the idea of modernity, connecting to childhood memories associated with butter while symbolizing freedom for the belly.

The name suggests embracing modernity, allowing women to confidently flaunt their belly without hesitation. While innovative design remains NBW’s primary focus, the campaign amplifies the freedom to show off your bump without judgment.