THE CHALLENGE
What to launch next
Vanshikha Jyoti, Founder and CEO of Shyr Beauty, teamed up with NBW to brainstorm the next big thing after their Matte Liquid Lipsticks. "We wanted to keep the momentum going," said Vanshikha. NBW suggested launching Lip and Cheek Tints packed with skin-loving ingredients and a unique cooling sensation. Shyr Beauty introduced Gel Tints, a lightweight, buildable formula for lips and cheeks in sleek glass bottles with a soft brush applicator. Infused with macadamia oil and squalane, these tints offer a natural flush and dewy finish.
NBW recommended dual chrome eyeliners for bold eye looks and expanding the liquid lipstick shade range.
This strategy kept Shyr Beauty's lineup fun, versatile, and Gen Z-friendly.
NBW recommended dual chrome eyeliners for bold eye looks and expanding the liquid lipstick shade range.
This strategy kept Shyr Beauty's lineup fun, versatile, and Gen Z-friendly.
The AHA Moment
The Dual Chrome Discovery
NBW engaged with Shyr’s audience through interviews and surveys, uncovering preferences and suggesting a focus on self-love and creativity to connect with Gen Z. They recommended a lineup with easy-to-build, playful textures requiring no expertise, aiming to create brand loyalty and establish Shyr as a standout indie brand.
The kajal market is losing appeal, with consumers seeking more exciting, experimental, and multi-functional eye makeup. Feedback highlighted a desire to break free from basic kajals and black liners. This led to the idea of a dual chrome eyeliner, doubling as an eyeliner and eyeshadow for convenience and versatility.
The kajal market is losing appeal, with consumers seeking more exciting, experimental, and multi-functional eye makeup. Feedback highlighted a desire to break free from basic kajals and black liners. This led to the idea of a dual chrome eyeliner, doubling as an eyeliner and eyeshadow for convenience and versatility.
UNCOVERING THE TINT MADNESS
NBW went straight to the source, asking Gen-Z girls to share pics of their top shelves. The results were clear: everyone had a lip and cheek tint. From these pics, it was obvious that lip and cheek tints were the next "IT girl" essential. So, we decided to launch them for Shyr Beauty, making sure they’re a must-have in every Gen-Z makeup bag.
To dive in and make a cult indie brand, NBW advised developing versatile water cheek and lip tints that align with SHYR’s self-love and creativity vibe. These tints, in sleek glass bottles, offer buildable color in vibrant berry and classic red shades lasting up to 10 hours. With skin-loving ingredients and easy-to-build textures, they’re playful, simple to use, and provide a unique cooling sensation.
To dive in and make a cult indie brand, NBW advised developing versatile water cheek and lip tints that align with SHYR’s self-love and creativity vibe. These tints, in sleek glass bottles, offer buildable color in vibrant berry and classic red shades lasting up to 10 hours. With skin-loving ingredients and easy-to-build textures, they’re playful, simple to use, and provide a unique cooling sensation.
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