Flossy Cosmetics approached NBW to move beyond their pattern of creating visually appealing but conventional products. Sanshi, Flossy Cosmetics's owner, sought NBW’s expertise to develop disruptive packaging that would captivate consumers.

Previously, Flossy Cosmetics’ liquid lipsticks and glosses were packaged in simple cylindrical glass tubes, and their liquid highlighters in plain nozzle tubes. Recognizing the opportunity to enhance distinctiveness and brand identity, Flossy Cosmetics embraced the need for innovative packaging to stand out in a competitive market and align with evolving consumer preferences.

Recognizing the growth of the lips category and the importance of disruptive packaging, NBW highlighted consumer preferences and market trends.

The research revealed a shift towards innovative designs favored by Gen Z, inspired by brands like Glow Recipe and Pleasing.com’s dome-shaped nail polish bottles. The success of Baude's asymmetrical and textured bottles confirmed this trend.

Gen Z prefers packaging that breaks traditional norms, embracing unique designs. NBW incorporated whimsical packaging into Flossy Cosmetics's brand identity, transforming mundane tasks into joyful moments of self-expression.

This strategic approach made innovative packaging the cornerstone of Flossy's brand identity, enhancing brand loyalty and appeal.

NBW has also ingeniously tapped into the multifunctioning trend by developing a game-changing Lip Liner and Gloss duo, Combining two must-have products into one sleek package. This innovative approach simplifies beauty routines, eliminating the hassle of multiple items.

In a stroke of genius, NBW developed the Revolutionary Lip Liner and Gloss duo redefining beauty standards, offering unmatched versatility and endless creative possibilities. This breakthrough not only declutters makeup bags but also sets a new benchmark for innovation, propelling NBW to the forefront of the industry with its disruptive packaging & design magic.

The packaging experience is like holding a piece of art, with whimsical designs and intricate patterns that make the product itself almost secondary. Every detail, from the vibrant colors to the playful graphics, is meticulously crafted to cater to Gen Z's craving for individuality and style. The visually striking designs and expressive font choices make each
‍Flossy Cosmetics product a true standout
The funky yet chic "Better Decisions" font, with its playful curves and bold lines, perfectly captures Gen Z's love for unique typography and bold self-expression. Every product not only meets but exceeds the expectations of a generation that values both aesthetics and personal identity.

We assemble a diverse cohort of makeup artists, skincare enthusiasts, chemists, NPD professionals, novice consumers, and top influencers in makeup from around the world.

Their feedback refines our products to meet consumer needs effectively. We began with extensive surveys, diving deep into Flossy’s audience's preferences and pain points. Insights from beta-testing prototypes with real users refined NBW’s designs continuously.

At NBW, we stay vigilant on social media buzz, reviews, and feedback to uncover emerging trends. We engage with top beauty bloggers like Malvika Sitlani and micro-influencers like Sukhmani Bedi, focusing on North India’s innovative influencers. Monitoring NPS scores, analyzing brands like Maybelline USA, Fenty, Kosas, and Milk Makeup, and tracking TikTok trends help us stay ahead.

This consumer-centric approach, includingrejecting traditional norms and focusing onfeedback, fosters strong community engagement and loyalty. NBW’s strategic marketing and product innovation map product. lines, assess market sizes, pinpoint growth drivers, plan extensions, and forecast trends.

Audience Insights: We initiated our process with comprehensive surveys to uncover our audience's true desires and painpoints, ensuring our approach was grounded in real consumer needs.

In-Depth Interviews: Our strategy involved interviewing hundreds of women to movebeyond traditional beauty norms, capturingdiverse perspectives and emphasizing genuine consumer feedback.

User-Centric Prototyping & Packaging Trials: Leveraging valuable insights, we beta-tested prototypes with real users. We presented two packaging options: one regular and one irregularly shaped. Customers overwhelmingly chose the irregular shape, driven by curiosity and stronger memory retention. Our goal was to make Flossy unforgettable, ensuring it stops the scroll and sticks in customers' minds. This user-centric approach under scored the importance of unique designs in creating a lasting impression.